Recession SEO: Managing layoffs & budget cuts — Jason Reid // Quest Diagnostics
Jason Reid
Quest Diagnostics
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- Part 1Unique challenges of being a Fortune 500 SEO — Jason Reid // Quest Diagnostics
- Part 2 Recession SEO: Managing layoffs & budget cuts — Jason Reid // Quest Diagnostics
Show Notes
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03:51Navigating SEO during budget reductionsWhen budgets shrink, there's typically a greater interest in SEO as it offers cost-effective ways to drive traffic. This results in an increase in request volume, making it crucial to manage expectations and streamline processes to handle the surge in demand for SEO services.
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05:23Managing expectations amid resource constraintsHaving a well-documented and established process is critical. This includes clear prioritization guidelines, recognizing limitations, and using case studies to demonstrate the long-term benefits of SEO initiatives, even if they don't yield immediate results.
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10:15Demonstrating SEOs value and gaining support from leadershipGoogle Analytics can be used to highlight how much of the websites traffic comes from organic search and the potential of tailored SEO strategies. Leveraging before and after case studies to demonstrate the impact of SEO efforts on specific pages can also secure leaderships support.
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14:27Creating effective SEO case studies for stakeholder educationEffective SEO case studies are concise, jargon-free, feature easily understandable timelines, and should be used strategically when needed. Start with clear graphs illustrating progress, list 2-5 tactics used, and explain why these tactics were chosen in relation to SEO.
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17:39Managing failed SEO tactics during organizational turmoilManaging unsuccessful SEO tactics during organizational turmoil involves acknowledging that not every effort will succeed. Keep detailed records of your work to highlight other wins, reevaluate goals for feasibility, and consider alternative approaches to improve your chances of success.
Quotes
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"Inevitably, when dollars get taken away from people, they tend to have more of an interest in SEO. People are looking at what they can do for low or no cost to get people to their pages." - Jason Reid
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"SEO's biggest challenge is demonstrating the time it takes to show results; case studies can help illustrate the value." - Jason Reid
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"When you can take someone into Google Analytics and show them that over half of your traffic is going to be from organic search, people start to internalize how important this channel really is." - Jason Reid
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"No one does great work 100% of the time. However, you have to win more than you lose. If you do that, generally you'll be okay." - Jason Reid
- Part 1Unique challenges of being a Fortune 500 SEO — Jason Reid // Quest Diagnostics
- Part 2 Recession SEO: Managing layoffs & budget cuts — Jason Reid // Quest Diagnostics
Up Next:
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Part 1Unique challenges of being a Fortune 500 SEO — Jason Reid // Quest Diagnostics
Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Enterprise SEO presents a set of unique challenges stemming from its scale and complexity. One major challenge is the often inadequate staffing for SEO within large organizations. Today, Jason discusses the unique challenges of being a Fortune 500 SEO.
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Part 2Recession SEO: Managing layoffs & budget cuts — Jason Reid // Quest Diagnostics
Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Amid tech sector layoffs and budget cuts, people are exploring cost-effective ways to drive traffic to their pages. Consequently, many companies will be looking to SEO and this will inevitably lead to a surge in requests. Today, Jason discusses recession SEO, managing layoffs, and budget cuts.